|what we've done||Austrian Design - Raw And Delicate 2012|
|Austrian Design - Raw And Delicate
concept, design and graphics for exhibtion
La Pelota, Milan
client: Advantage Austria
photography: Laura Fantacuzzi
For the Milan Design Week 2012 the Federal Economic Chamber of Austria organised a broad exhibition for the best design companies, the latest trends and innovations. Pudelskern was commissioned to create a concept and the exhibition design. The show united 51 design companies and studios.
concept for the exhibition of raw
and delicate draws a metaphorical
arc between two poles - nature and culture, country
and city, the rough and the refined, the tempestuous
youth and the precise wisdom of the aged.
Pudelskern translated the
concept into an installation of a forest inside the
space of La Pelota. Living trees enclosed four
clearings where from above delicately knitted fabric
was brightly lit. The fabric was suspended in huge
tubes from the ceiling.